Normally I am a very patriotic guy. I consider myself very lucky that I am one of the 300+ million people who live in this great country - America. You might be wondering why I would be sounding an alarm and warning those who want to lose weight to avoid America. Now that I have (allegedly) have your attention, I will confess to a bit of misdirection. The America that I am warning against for those wishing to lose weight is the new (and temporary) name of BUDWEISER BEER beginning later this month. If someone is trying to lose weight, it is always a good idea to avoid beer. I wonder how long it will be until some pollster tries to figure out if this newly named beer is more popular among Democrats or Republicans. This gives a whole new meaning to that clarion call that we have heard for the past year - MAKE AMERICA GREAT AGAIN! Do you care for some irony? Budweiser is a company which is not even American!
This article appeared in USA TODAY (May 10, 2016) written by Mary Bowerman
Budweiser renames beer 'America' this summer
Nothing says 'America' like an ice-cold can of mass-produced beer. Anheuser-Busch announced Tuesday that the company is replacing theBudweiser logo with “America” on its 12-oz. cans and bottles this summer. The cans of patriotic nectar will be available May 23 through the November election and aim “to inspire drinkers to celebrate America and Budweiser's shared values of freedom and authenticity.” The company is no stranger to American-themed summer cans, which have been transformed into American flags and featured theStatue of Liberty in the past. This year, the cans and bottles will try to stir American pride with lines from thePledge of Allegiance and lyrics from TheStar Spangled Banner . Apparently, the Belgium-based megabrewer, which owns more than 200 brands globally, including Corona andStella Artois , knows the way straight to our checkbooks. Throw some America on it!Ricardo Marques , vice president of Budweiser, notes that with Americans partaking in the Summer Olympics and theCopa America Centenario soccer tournament being held in the U.S., the cans are an ideal way to salute the United States. "We are embarking on what should be the most patriotic summer that this generation has ever seen,” Marques said in a statement. Changing the name to "America" is potentially a risky move for the brand, which already "says America, without saying it," according to John Immesoete, Chief Creative Officer of global marketing agency Epsilon."They are basically taking a brand name they’ve spent billions of dollars behind worldwide, and tossing it aside for a while and putting 'America' on it," said Immesoete, who has worked on past Budweiser Super Bowl campaigns, but is not associated with the "America is in Your Hands" campaign. He notes that while some consumers may be intrigued by the new can design, others will likely be alienated by the company's attempt to literally "package America." Drink it up, America.
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Your Food Diary For:
BREAKFAST | Calories | Carbs | Fat | Protein | Sodium | Sugar | |
Quaker - Grits - Instant - Original, 2 packet | 200 | 44 | 0 | 4 | 620 | 0 | |
Egg, whole, cooked, poached, 3 large | 215 | 1 | 14 | 19 | 446 | 1 | |
Butterball - Bacon Style Turkey | 140 | 2 | 12 | 8 | 600 | 0 | |
555 | 47 | 26 | 31 | 1,666 | 1 | ||
L U N C H | |||||||
Kirkland - Costco - Salmon Burger, 1 piece | 170 | 2 | 9 | 20 | 330 | 0 | |
Manhattan Clam Chowder, 2 cup | 240 | 36 | 6 | 10 | 1,600 | 6 | |
410 | 38 | 15 | 30 | 1,930 | 6 | ||
D I N N E R | |||||||
Schwan's - Breaded Chicken Breast | 300 | 14 | 12 | 36 | 780 | 0 | |
Campbell's - Home Style Italian-style Wedding | 200 | 0 | 5 | 12 | 820 | 8 | |
500 | 14 | 17 | 48 | 1,600 | 8 | ||
S N A C K S | |||||||
Fuji Apple Organic - Organic Fuji Apple | 69 | 17 | 0 | 0 | 0 | 13 | |
69 | 17 | 0 | 0 | 0 | 13 | ||
Totals | 1,534 | 116 | 58 | 109 | 5,196 | 27 | |
Your Daily Goal | 1,943 | 243 | 64 | 98 | 2,300 | 72 | |
Remaining | 409 | 127 | 5 | -10 | -2,895 | 44 | |
Calories | Carbs | Fat | Protein | Sodium | Sugar | ||
*You've earned 13 extra calories from exercise today |
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